Chicago Conference : Workshop Descriptions

NOTE: This is an archive and may contain outdated information.
Registration is CLOSED for this event.

Workshops

Hitting a Home Run with Your Company: Expert Strategies to Maximize Your Future (9:45-10:45am & 11-12 noon)

Speaker

Beth Polish, Director of Corporate Innovation for Hearst Corporation and Senior Vice President of Hearst Interactive Media

All good companies have opportunities.  Great companies know which ones to choose. 

Seizing the opportunities that matter brings major payoffs for your company and you.

In this workshop you will learn how to:

• identify opportunities
• choose the ones that count
• capitalize them for success
• evaluate them along the way

With this knowledge, you can reap results like successfully expanding your business model, adding revenue streams, effectively capitalizing your company, forging powerful strategic alliances and making more money.  You’ll be putting your company on the road to reaching its greatest potential.

Generating Extraordinary Sales Through Simple, Inexpensive Marketing (9:45-10:45am & 11-12 noon)

Speaker

Maribeth Kuzmeski, President, Red Zone Marketing

Gain smart marketing ideas that will delight clients, build new business and generate a stream of qualified referrals.

Attendees will leave with proven, tangible ideas they can implement immediately for more success.

You will:

• gain Client Delight Strategies and Branding Ideas.
• learn proven strategies for generating 15-30 referrals per month… without asking!
• receive a Marketing Plan Template to manage and hold others accountable for business-building activities.

The 360° Strategy: Finding More Time to Think, More Time to Do (9:45-10:45am & 11-12 noon)

Speaker

Karyn Pettigrew, Chief Operating Officer, KPConsulting

On a daily basis we are bombarded with messages, requests, requirements, and deadlines. Trying to process all of it can easily lead to feeling overwhelmed.  Or, we may find that we are accomplishment rich, but satisfaction poor – just going through the motions. 

Today, like never before, professionals and entrepreneurs alike are especially in need of one thing, more time – more time to think, more time to do. The 360° Strategy is designed to help you get there by taking a look at your whole life – a 360° perspective to help you in your work life. You can not only get it done, but enjoy it too!

This presentation will:

• Take participants through a 360° work/life assessment – find and follow the true priorities
• Provide insight into the not-so-obvious time wasters and time consumers in their work or business and,
• Provide strategies for reclaiming space in their work or business – on their terms.

Inspired Clarity: Illuminating the Power of Growth (9:45-10:45am & 11-12 noon)

Speaker

Brenda Williams, Founder, Russell Williams Group

To sustain long term growth, a business must first understand what is at its heart, and then remain relentlessly true to that purpose.

Integrity of vision leads to decisions driven by inspired clarity, and creates alignment within an organization so that decision-making in all areas is clear, consistent and competitive.

In this session, creative problem solver Brenda Williams will use her unique and dynamic style to engage participants with one another in a series of interactive exercises designed to shed new light on opportunities for growth that are rooted in real strengths and genuine potential.

You will learn:

• How to explore the purpose of your company in a way that opens new doors for growth.
• How to focus on those strengths that make your company truly remarkable and unearth unique opportunities
• How to align your organization behind your vision so that everyone is pulling in the same direction.