WLE National Summit - New York : Workshop Descriptions

Workshops

• Morning Workshops
• Afternoon Workshops

Morning Workshops

Surviving the Wilderness, Weathering the Storm (9:45-11:00am)

Speaker

Jewel Daniels, President, Daniels Communications Group

Every business experiences cycles of growth and prosperity while also having to navigate through periods of peaks and valleys. This presentation focuses on how to deal with industry challenges while maintaining your company's healthy lifeline. Come learn how to turn typhoons into triumphs. This workshop is an awesome opportunity to gain innovative techniques that can help increase cash flow, source strategic alliances and rejuvenate your business.

Jewel will help you understand how to:

• Find opportunity in the eye of the storm
• Set a navigation plan to handle your various business cycles (slow season training, planning, evaluation)
• Maximize your business relationships
• Establish a course that keeps you set on achieving demonstrable success

The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life (9:45-11:00am)

Speaker

Maribeth Kuzmeski, President, Red Zone Marketing

Maribeth Kuzmeski delves into a powerful strategy for increasing sales and creating long-term business success. A strategy that many take for granted – relationships!  She has conducted hundreds of interviews and researched some of the world’s most successful “connectors” including CEO’s, top sales professionals, famous founders of companies and business leaders to find out how they built relationships and the correlation to their success.

She will share not only the specifics of the influence of relationships in successful businesses but will describe the tangible “how to’s” for developing better, more profitable connections. Maribeth will share the most powerful Connector Strategies that are working today to take your business relationships - and your business - to the next level!

You'll learn:

• The most powerful Connector Strategies to take your business and your career to the next level
• The "how to's" for developing better, more profitable connections.
• The relationship building tactics of top business leaders and how they translated into big success

Afternoon Workshops

The Power of Small (3:15-4:30pm)

Speaker

Linda Kaplan Thaler, CEO and Chief Creative Officer, Kaplan Thaler Group and Co-Author, The Power of Small

Description coming soon.

Morning Workshops

The Reluctant Entrepreneur™ Woman: Strategies for Starting a Business/ Consulting Practice (9:45-11:00am)

Speaker

Jane Applegate, America's Leading Small Business Expert and Author, "201 Great Ideas for Your Small Business"

The Reluctant Entrepreneur™: Jane Applegate, one of America's most respected small business management experts, has created a dynamic, interactive workshop for women who are thinking of starting or working for a small business.

If you have lost your job or are thinking of leaving your job, this session will provide strategies for making a successful transition to an entrepreneurial life. Applegate, a former Los Angeles Times syndicated columnist and reporter for CNN, CNBC and Bloomberg, is the author of four books on small business success. The Reluctant Entrepreneur is her fifth book and the inspiration for this new, highly motivational workshop.

Afternoon Workshops

Social Media & Time Management: Who Has the Time? (3:15-4:30pm)

Speaker

Lena L. West, Founder & CEO, xynoMedia

If you're busy and don't think you have time to "do" social media - then this workshop is for you. It is - quite simply - the busy businesswoman's answer to social media.

You will walk away knowing:

• how and where you can find the time to use social media tools like blogs, Facebook, Twitter, etc. in a way that works for YOU and your busy schedule
• Lena's "flexible structure" system that will show you a simple way to use social media without wasting your valuable time
• how to select the right social media tool(s) based on your overall business goals (not everyone has to use Twitter!)
• easy-to-implement social media tips and short cuts will also be revealed

All participants will receive relevant hand-outs and a free copy of the Social Media Strategy Blueprint.