E-Newsletter - "The Exchange" - Summer 2007

E-Newsletter - "The Exchange" - Summer 2007

Mother was right. Who you know counts – a lot. Women have a natural talent for connecting with others, a valuable life and business skill. In this issue, some of the most successful businesswomen we know share stories of connections that made a difference in their careers and advice on how to make connections work for you.

Feature Story

WLE conference keynote speaker Robin Koval, President of The Kaplan Thaler Group, America’s fastest growing advertising agency and best-selling author, shares stories and advice on making connections. Read the full story.

Meet Robin Koval in Tempe and Dallas!

Connect… With Customers through Compelling Web Site Copy
Growth Guru Maria Veloso tells us how to break through the information glut on the World Wide Web with copy that informs, persuades, and sells. Read the full story.

Connect… To Your Brand through Business Awards
Winning awards highlights your stature in the business community and reinforces your brand in the minds of customers. Marketing communications expert Diane Valletta offers valuable advice on applying for – and winning – business awards. Read the full story.

Connect…Your Business to Your Family
Entrepreneur Kim Madden and her nine-year-old daughter head up Sassy Tails, a growing business that will be the sole U.S. manufacturer of Harry Potter theme hair accessories. It’s a learning experience for both and proves that family and business can co-exist -- and thrive. Read the full story.

Connect…Through a Well-Designed Work Place
If your work place is designed efficiently and attractively, employees and customers alike will be impressed. Pernille Lopez, President of IKEA U.S. Retail, offers advice on how to create a work place that reflects your professionalism. Read the full story.

Connect…Through Face-to-Face Customer Contact
When the stakes are high, e-mail and telephone contact won’t impress. Clients and prospects need face time. Several successful business women, including WLE co-founder Leslie Grossman, shed light on the subject, and American Airlines offers tools to make business travel easier than ever. Read the full story.

Connect…with the WLE Growth Gurus
Women's Leadership Exchange® exists to offer women in business the resources they need to succeed. Every year we scour the country looking for successful business women who are experts in their field. We recruit them to become Growth Gurus and share their knowledge with all those who attend our conferences. Meet some of the members of our 2007 team. Read the full story.

Privately held businesses at least 51% owned by women of color are growing five times faster than all other privately held businesses. Yet, despite the impressive growth, challenges remain. Read the full story.

Stop networking, advises WLE co-founder Leslie Grossman. Instead, create a circle of influence that will help your business truly flourish. Find out how WLE is making it easier for you to meet those who can help you most. Read the full story.

Coming soon to a city near you! Experience in-depth seminars, keynotes and networking with women like YOU at WLE Supporting Organization events around the country. Mark you calendars now. Click here for complete details.





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