WLE Virtual Summit 2010 : Workshop Descriptions

NOTE: This is an archive and may contain outdated information.
Registration is CLOSED for this event.

Workshops

Winning Strategies to Make Your Business a "10" in 2010 (1:30-2:45pm)

Speakers

Aldonna R. Ambler, CMC, CSP, Founder, The Growth Strategist

Beth Polish, Director of Corporate Innovation for Hearst Corporation and Senior Vice President of Hearst Interactive Media

Sue Malone, Founder, Strategies for Small Business
Moderator

Gail Blanke, President & CEO of Lifedesigns, LLC

Get on the Starship Enterprise and blast your business into the  stratosphere and beyond. Our panel of business gurus will share the how's, the why's and the when's of growing a business in 2010.  They’ll answer these questions and more...

• What are the fastest growing markets?
• How do you present your products or services to reach them? 
• How do you find capital in a down market to grow fast?
• Is it time for a new business model for your business?  
• How you do you reinvent your business to serve today's demanding customer?

Social Media and Sales: 9 Easy Things You Can Do Right Now to Get Business (1:30-2:45pm)

Speakers

Lena L. West, Founder & CEO, xynoMedia

Tasha (TC) Cooper Coleman, Esq., Social Media Consultant, & CEO, UpwardAction

Allisson Griesedieck, Vice President, Marketing and Media Relations, JG Black Book of Travel
Moderator

Kristal Bergfield, Director, Strategy & Business Development, American Express OPEN

If you're wondering how you can possibly get real sales from your social media marketing and networking efforts, this session is for you. Cutting directly through the hype, the panelists will give you clear action steps to take to realize sales from your social media efforts as well as showing you how to look for pay-off in other key areas while focusing on dollars and other types of "currency".

This session focuses on how to get sales from:

• Blogging
• LinkedIn, FaceBook, and other social networking websites
• And yes, even Twitter

One lucky business owner will be chosen to be in the hot seat while our panel of experts. They will give her all the tools she needs to use social media to drive sales for her business through the roof. You won't want to miss it!

Business Owners Share Their Secrets For Blasting Through the Recession without a Hard Hat (1:30-2:45pm)

Speakers

Alexa Von Tobel, Founder & CEO, LearnVest, Inc.

Beatriz Mallory, CEO & Chief Strategist, HispanAmérica

Marcia Wilson, President and CEO, Daffy's Inc.
Moderator

Birute Regine, Author, Iron Butterflies & Leadership Expert

Top women business owners share what they did to grow their businesses in the worse recession in 60 years.  Find out…

• What they knew that you didn't know
• What did they do that you can learn from and put into action before it's too late

Join the smartest, sharpest businesswomen on the planet as they share their leadership and management secrets so that you can put them into action for your own business.

The New Rules of Marketing and PR (3:30-4:00pm)

Speaker

David Meerman Scott, Marketing Strategist & Author, The New Rules of Marketing and PR

For decades, marketers have relied on buying expensive advertising and begging the media and analysts for coverage.
The web has profoundly changed the rules. Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume.

This seminar will feature case studies and real-world examples, in a practical discussion about the new reality of PR and marketing.

You will learn:

• How to leverage the potential that Web-based communication offers.
• A step-by-step action plan for harnessing the power of the new rules of marketing and PR
• How to identify audiences, create compelling stories and ideas,  and get those stories and ideas to the most consumers possible, and lead those consumers directly into the buying process.